What is Brand Awareness? Brand awareness is a term used in marketing that measures how well a consumer identifies a product by its mere name. Marketers use the strategy of brand awareness at the time of promoting an exclusive product, or reworking on an already developed brand. Brand awareness helps in promoting the unique qualities of a product, th...

What is the Real Economic Growth Rate? The economic growth rate is a kind of rate which measures the countrys economic growth in relation to the gross domestic product (GDP), in each periodic year. GDP refers to the value of the market of all goods and services transacted for a particular period of time in a country. The economic growth rate is a ki...

What is Value Engineering?  The Value Engineering, also known as Value Analysis or Value Management, is a problem-solving method to improve performance or quality while reducing costs. It was proposed by proposed by Lawrence Miles and Erlicher and is used in a variety of industries. It can also be described as a function-oriented, systematic team ap...

What is the Federal Funds Rate? The federal funds rate is the interest rate that banks charge each other for overnight loans to meet reserve requirements. Depository institutions can also lend money to banks so that they can meet their reserve balances, the interest rate charged on such loans is called the federal funds rate. Banks in the United Sta...

What is Aggregate Supply? Aggregate supply, also known as   domestic final supply,  is the total supply of goods and services available for sale in a country's economy at a specific time.  Firms make decisions about what quantity to supply based on the profits they expect to earn. They determine profits, in turn, by the price of the outputs they sel...

B1 Visa Refusal and Reapplication The B-1 visa is perhaps one of the most employed visas for business travelers needing to visit the United States for a specific purpose. More precisely, the B-1 is for individuals visiting the United States for a temporary period for the purpose of participating in a professional business activity. The maximum perio...

What is the Pregnancy Discrimination Act? The Pregnancy Discrimination Act prohibits employers from discriminating against women workers who become pregnant or give birth.  Specifically, employers with health or disability plans must cover pregnancy, childbirth, and related medical conditions in the same manner as other conditions are covered. A Pla...

What is After-Tax Profit Margin? The after-tax profit margin refers to the revenue and financial performance of a company after the net income has been divided from the net sales. The net income refers to the income left after taxes have been paid. The after-tax profit margin measures how effectively a company controls its cost, this profit margin s...

How can shareholders enforce their rights? Shareholders may generally enforce their rights against the corporation (or its officers and directors) in one of two ways - Direct Actions and Derivative Actions. What are Direct Actions by Shareholders?   A shareholder may directly sue the corporation, an officer, or director if one of these individuals t...

What is Telemarketing? Telemarketing is a marketing strategy that involves directly contacting customers and potential customers by telephone, facsimile or through web-based video conferencing in order to sell products or services. Such direct marketing strategies are also known as inside sales or tele-sales and are often considered intrusive by the...