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Ideation and Innovation - Explained

How to Come Up with New Business Ideas

Written by Jason Gordon

Updated at July 12th, 2021

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Table of Contents

What are Ideation and Innovation?

What are Ideation and Innovation?

Ideation and innovation are two closely related, but distinct, concepts. Ideation springs from its route word, "idea". It involves the mental process of brainstorming concepts and theories. Innovation involves the process of turning those newly generated ideas into a manner of doing something new or doing something that is familiar in a faster, better, cheaper, or more convenient manner.

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