Contact Us

If you still have questions or prefer to get help directly from an agent, please submit a request.
We’ll get back to you as soon as possible.

Please fill out the contact form below and we will reply as soon as possible.

  • Courses
  • Home
  • Business Management & Operations
  • Strategy, Entrepreneurship, & Innovation

Situation Analysis - Entrepreneurship

What is a Situational Analysis?

Written by Jason Gordon

Updated at April 14th, 2022

Contact Us

If you still have questions or prefer to get help directly from an agent, please submit a request.
We’ll get back to you as soon as possible.

Please fill out the contact form below and we will reply as soon as possible.

  • Marketing, Advertising, Sales & PR
    Principles of Marketing Sales Advertising Public Relations SEO, Social Media, Direct Marketing
  • Accounting, Taxation, and Reporting
    Managerial & Financial Accounting & Reporting Business Taxation
  • Professionalism & Career Development
  • Law, Transactions, & Risk Management
    Government, Legal System, Administrative Law, & Constitutional Law Legal Disputes - Civil & Criminal Law Agency Law HR, Employment, Labor, & Discrimination Business Entities, Corporate Governance & Ownership Business Transactions, Antitrust, & Securities Law Real Estate, Personal, & Intellectual Property Commercial Law: Contract, Payments, Security Interests, & Bankruptcy Consumer Protection Insurance & Risk Management Immigration Law Environmental Protection Law Inheritance, Estates, and Trusts
  • Business Management & Operations
    Operations, Project, & Supply Chain Management Strategy, Entrepreneurship, & Innovation Business Ethics & Social Responsibility Global Business, International Law & Relations Business Communications & Negotiation Management, Leadership, & Organizational Behavior
  • Economics, Finance, & Analytics
    Economic Analysis & Monetary Policy Research, Quantitative Analysis, & Decision Science Investments, Trading, and Financial Markets Banking, Lending, and Credit Industry Business Finance, Personal Finance, and Valuation Principles
  • Courses
+ More

Table of Contents

What is a Situation Analysis?What is a Company Analysis?What is a Competitor Analysis?What are Market Demands?

What is a Situation Analysis?

The situation analysis covers a mix of information uncovered in the feasibility and strategic analyses. Below is an outline of the information that should be included in the situation analysis.   

Back to: MARKETING
Back to: Entrepreneurship

What is a Company Analysis?

  • Background of Venture Give the general background of the business or the people involved. This helps provide scope from which to derive your strengths and weaknesses.
  • (SWOT) Incorporation the SWOT information helps you understand your business and how it fits into the market.
    • Strengths and Weaknesses of Venture
    • Market Opportunities and Threats
      • Note: Incorporate the PESTEL factors as relevant.
      • Describe any influencing factors that may affect the marketability of the product.

What is a Competitor Analysis?

  • Number How many competitors are in the market?
  • Market Share What share of the market do they occupy?
  • Competitive Positions What are the key competitive strategy of your competitors? (Price, Quality, etc.)
  • Strengths What are the outstanding strengths of each competitor?
  • Weaknesses What are the competitors weaknesses? (Include personnel, operations, marketing, finances, etc.)

What are Market Demands?

  • What is the current total market demand for the product or service?
  • How does production capability compare with demand?
  • What are the future demand levels?
  • Is current demand in any way correlated with market trends or ancillary products or services?
situation analysis competitor analysis market demands company analysis

Was this article helpful?

Yes
No

Related Articles

  • Business Plan - Management and Organization
  • Affinity Diagram - Explained
  • Early Employees and Contractors
  • Business Presentation Components - Explained



©2011-2021. The Business Professor, LLC.
  • Privacy

  • Questions

Definition by Author

0
0
Expand