Value Added (Strategy) - Explained
What is a Value Added Strategy?
Written by J. Mance Gordon
Updated at April 21st, 2024
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What is Value Added?
Value added can be defined generally as the increased utility that a company creates for its consumers or clients. More specifically, it refers to the extra features a company may add to a product or service to give it a sense of increased value to customers or clients. This may include either changing the product design or providing extra accompaniments primarily to increase consumer perceived value.