Transmission Model (Communication) - Explained
What is the Transmission Model of Mass Communication?
Written by J. Mance Gordon
Updated at April 22nd, 2024
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What is the Transmission Model?
The Transmission Model of communication depicts communication as a linear, one-way process. The focus and importance is on the sender of the message. The receiver, who receives and decodes the message, is seen as an end-point in the communication process.
Note: Modern communication theory puts far greater emphasis on the role of the receiver of the message.