Marketing Ps - Process
What is Process in the Marketing Mix?
Written by J. Mance Gordon
Updated at April 21st, 2024
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What is Process in the Marketing Mix?
The Value-added services that differentiate the product from the competition (e.g. after-sales service, warranties)
- Is there a method for feedback on customer satisfaction, quality control?
- What minimum shipping orders are required? (cost efficient)
- What minimum inventory levels must be maintained to ensure no loss of sales due to late deliveries, back orders, split shipments?
- What system is to be used for processing orders, shipping, billing?
- What trade terms will be offered?
Related Topics
- What is a Marketing Strategy (Marketing Mix)?
- 4Ps (sometimes 5, 6, or 7 Ps) of Marketing Definition
- Marketing 4 Ps - What is Product?
- Marketing 4 Ps - What is Placement?
- Marketing 4 Ps - What is Price?
- Marketing 4 Ps - What is Promotion?
- Marketing 4 Ps - What is Packaging?
- Marketing 4 Ps - What is Process?
- Elements of a Good Marketing Strategy?