Ideation and Innovation - Explained
How to Come Up with New Business Ideas
Written by J. Mance Gordon
Updated at April 21st, 2024
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What are Ideation and Innovation?
Ideation and innovation are two closely related, but distinct, concepts. Ideation springs from its route word, "idea". It involves the mental process of brainstorming concepts and theories. Innovation involves the process of turning those newly generated ideas into a manner of doing something new or doing something that is familiar in a faster, better, cheaper, or more convenient manner.