Window of Opportunity - Explained
What is a Window of Opportunity?
Written by J. Mance Gordon
Updated at April 21st, 2024
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What is a Window of Opportunity or Strategic Window?
A window of opportunity, commonly referred to as a strategic window, is the period of time in which an approach or strategy can be employed to exploit (gain value from) a recognized opportunity (scenario where value can be acquired).
The window of opportunity is highly relevant in competitive strategy and entrepreneurship.
In competitive strategy, a firm undertakes activity with regard to its value offering or value proposition (such as differentiated, cost-saving, or niche-based focus). There may be a finite period of time during which specific actions will result in acquiring value at the expense of competitors.
Similarly, in entrepreneurship, there may be a finite period of time during which a given course of action will result in the ability to extract value from the intended market for that value. It is closely related to the concept of Time to Market.