Benefits of Ethical Marketing - Explained
What are the Benefits of Ethical Marketing?
Written by J. Mance Gordon
Updated at April 17th, 2024
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What are the Benefits of Ethical Marketing?
There are numerous benefits to both company and society from ethical marketing practices. Some of the primary benefits include:
- Reputation - Companies that market consistent with ethical norms or expectations build a positive reputation with the public.
- Customer Satisfaction/Loyalty - Delivering a product that is consistent with advertising establishes trust or confidence with customers. This results in customer happiness and generates return customers based upon loyalty to the product, company, or brand.
- Increased Sales - Ethical marketing campaigns generally have a better long-term effect on sales. Unethical practices tend to be discovered and have a short-term effect at best.
- Improved Standard of Living/Health - The overall sense of fairness and equity that results from ethical business practices (particularly marketing), results in an overall improved standard of living for customers.
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