Intensive Distribution - Explained
What is Intensive Distribution?
Written by J. Mance Gordon
Updated at April 17th, 2024
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What is Intensive Distribution?
Intensive distribution is the highest level of product availability. This approach is usually driven by a focus on customer convenience. For example, products like a bag of chips or a soda these are products that have to be really available for consumers to buy them. Otherwise, they'll buy some other version or option,
Intensive distribution requires a great deal of inventory to achieve. Typically, this also requires us to work with many different intermediaries (whether that's wholesalers or just retailers) to put the product on a lot of shelves.
Related Topics
- What Does "Place" or "Placement" Mean?
- What is a Distribution Channel?
- What is Direct Distribution and Indirect Distribution
- What is Multi-Channel Distribution?
- What is a Channel System?
- Vertical Market
- Vertical Integration
- Ideal Market Exposure
- Intensive Distribution
- Selective Distribution
- Exclusive Distribution
- Discrepancy of Assortment
- Discrepancy of Quantity
- Channel Conflict
- Channel Stuffing