Salesman or Salesperson - Explained
What do Salespeople Do?
Written by J. Mance Gordon
Updated at April 17th, 2024
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What does a Salesperson Do?
Salespeople generally undertake the following marketing tasks:
- Lead Generation - This means identifying potential clients.
- Qualify Leads - This means identifying potential clients that are actually capable and interested in purchasing a product.
- Take Orders - This is the first step in the consummating the sales transaction.
- Cross-Sell & Up-Sell - This includes attempting to sell secondary products along with a primary product. It also entails trying to sell a more expensive product or more expensive features.
- Maintain Relationships - This requires open and honest communication between the buyer and seller.
- Follow Up - This is a form of quality assurance. It makes certain that customers are happy with the product. It also provides feedback for further product development and positioning.