- Marketing, Advertising, Sales & PR
- Accounting, Taxation, and Reporting
- Professionalism & Career Development
-
Law, Transactions, & Risk Management
Government, Legal System, Administrative Law, & Constitutional Law Legal Disputes - Civil & Criminal Law Agency Law HR, Employment, Labor, & Discrimination Business Entities, Corporate Governance & Ownership Business Transactions, Antitrust, & Securities Law Real Estate, Personal, & Intellectual Property Commercial Law: Contract, Payments, Security Interests, & Bankruptcy Consumer Protection Insurance & Risk Management Immigration Law Environmental Protection Law Inheritance, Estates, and Trusts
- Business Management & Operations
- Economics, Finance, & Analytics
- Courses
What is Advertising?
Advertising is any openly-paid, non-personal communication about a product brand or idea. So it's mass communication that we pay for in order to get our message out.
Oftentimes with advertising, we target consumers who are going to actually buy our product and use it. Sometimes though we can also target what we call intermediaries. These are wholesalers or retailers people that we want to carry our product or sell our product. That is, we individualize or personalize our message when we advertise.
Related Topics