Academics Research on Bloomberg Terminal

• Driving sustainability at Bloomberg LP, Marquis, C., Beunza, D., Ferraro, F., & Thomason, B. (2011). Driving sustainability at Bloomberg LP.Harvard Business School Organizational Behavior Unit Case, (411-025). Describes the addition of environmental, social and governance (ESG) performance indicators to the Bloomberg terminal. The initiative grew out of Bloomberg's broader sustainability initiatives and is an example of how committed employees can create positive social change within organizations. Issues highlighted in the case for discussion include: How can committed employees implement an innovative sustainability initiative within a large corporation? How can ESG data be more strategic for both Bloomberg and investors? And finally: How should the ESG data industry be structured, and what impact does ESG data have on the future institutionalization of sustainability? Learning Objective: To examine organizational and institutional change process in the sustainability domain, and secondly the importance and economic impact of environmental, social and governance (ESG) metrics for diverse corporate stakeholders. 
• Bloomberg 101, Scott III, R. H. (2010). Bloomberg 101.Journal of Financial Education, 80-88. Bloomberg's Global Product Certification Program is an interactive training module designed to teach people how to use the Bloomberg Professional Service. The program is free for anyone with access to a Bloomberg terminal Bloomberg is the financial industry's most popular database system, so getting certified is practical and portable. This paper explains Bloombergs certification program, and serves as a guide for anyone wanting to get certified. Based on my experiences teaching the Bloomberg system to undergraduate students, an example of a one-credit Bloomberg certification course is provided. This course shows finance professors an established approach for adding certifcation into their finance curricula. 
• Using Bloomberg Terminals in a security analysis and portfolio management course, Lei, A. Y., & Li, H. (2012). Using Bloomberg Terminals in a security analysis and portfolio management course.Journal of Economics and Finance Education,11(1), 72-92. Motivated by an obvious gap between the widespread use of Bloomberg terminals in the finance industry and the scant resources available to an instructor on how to incorporate the available information through the terminal into a finance course, we illustrate our experience using the terminal in equity-focused security analysis and portfolio management course. Our goal is to enable students inexperienced with the terminal to prepare an analyst report. We identify the most significant challenges we face and provide the corresponding solutions. Our results are also applicable to other finance courses including financial analysis, investments, and student-managed investment fund. 
• The new breed of business journalism for niche global news: The case of Bloomberg News, Machin, D., & Niblock, S. (2010). The new breed of business journalism for niche global news: The case of Bloomberg News.Journalism Studies,11(6), 783-798. News providers such as Bloomberg's multiplatform service and innumerable business-to-business magazines are flourishing despite the hugely challenging economic climate for journalism. They are catering for a new type of global audience that demands a different editorial strategy. Rather than writing news for local markets they produce for a global professional readership. This paper interrogates the nature of this global news style through linguistic analysis, supported by interviews with journalists. The paper raises questions about the continued efficacy of traditional models of journalism practice and notions of audience. 
• Terminal value: Building the alternative Bloomberg, Wood, C., King, A., Catlow, R., & Scott, B. (2016). Terminal value: Building the alternative Bloomberg.Finance and Society,2(2), 138-50. In this essay we propose a reframing of the Bloomberg Terminal, an interface used to track financial trades and values, by using it as a creative, critical and curatorial device to explore the relationship between the art and finance. To contextualise this approach, we offer a history of the Bloomberg Terminal alongside an analysis of the power of interfaces to shape both the user and the represented information. We use the terminal as a way to critique the relationship between art acquisition and financial trading companies. We then describe some outcomes of a series of workshops themed around the idea of building an alternative Bloomberg. We conclude by offering some potential applications of a re-framed Bloomberg Terminal as an open and modular interface for engaging with issues around art and finance, both in terms of content and curation.