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3C Leadership Model - Explained

What is the 3C Model of Leadership?

Written by Jason Gordon

Updated at May 15th, 2022

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Table of Contents

What is the 3C Model on Leadership (Thornton)?

What is the 3C Model on Leadership (Thornton)?

The 3C Model on Leadership, proposed by Paul B. Thornton (1999), claims as a leader you can "make the difference" by Challenging people, building their Confidence, and Coaching them to succeed:

  • Leaders CHALLENGE the status quo by 
    • 1. moving others out of their comfort zones;
    • 2. creating a compelling vision; 
    • 3. establishing stretch goals; 
    • 4. asking challenging questions.
  • Leaders build CONFIDENCE by 
    • 1. believing in people; 
    • 2. pointing out their strengths and affirming talents; 
    • 3. rewarding and recognizing improvement; 
    • 4. empowering people with authority.
  • Leaders are COACHES by: 
    • 1. clarifying what top performance looks like; 
    • 2. conducting practice sessions; 
    • 3. providing helpful feedback.
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