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8 Accelerators of Change - Explained

What are Kotter's 8 Accelerators of Change?

Written by Jason Gordon

Updated at May 10th, 2022

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Table of Contents

What are the 8 Accelerators for Strategic Change?What are Kotter’s 8 Change Phases?

What are the 8 Accelerators for Strategic Change?

The eight change accelerators, identified by John Kotter, are as follows:

  1. Create a sense of urgency around a single big opportunity.
  2. Build and maintain a guiding coalition.
  3. Formulate a strategic vision and develop change initiatives designed to capitalize on the big opportunity.
  4. Communicate the vision and the strategy to create buy-in and attract a growing volunteer army.
  5. Accelerate movement toward the vision and the opportunity by ensuring that the network removes barriers.
  6. Celebrate visible, significant short-term wins.
  7. Never let up. Keep learning from experience. Don’t declare victory too soon.
  8. Institutionalize strategic changes in the culture.

What are Kotter’s 8 Change Phases?

Kotter’s 8 Change Phases were the pre-cursers to the 8 Change Accelerators proposal. These phases were more applicable to linear systems, whereas the change accelerators are more applicable to complex systems. 

The Change Phases are as follows:

  1. Establish a sense of urgency.
  2. Create a coalition.
  3. Develop a clear vision.
  4. Share the vision.
  5. Empower people to clear obstacles.
  6. Secure short-term wins.
  7. Consolidate and keep moving.
  8. Anchor the change.
accelerators of change kotter change accelrators

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