Design Thinking - Explained
What is Design Thinking?
If you still have questions or prefer to get help directly from an agent, please submit a request.
We’ll get back to you as soon as possible.
- Marketing, Advertising, Sales & PR
- Accounting, Taxation, and Reporting
- Professionalism & Career Development
Law, Transactions, & Risk Management
Government, Legal System, Administrative Law, & Constitutional Law Legal Disputes - Civil & Criminal Law Agency Law HR, Employment, Labor, & Discrimination Business Entities, Corporate Governance & Ownership Business Transactions, Antitrust, & Securities Law Real Estate, Personal, & Intellectual Property Commercial Law: Contract, Payments, Security Interests, & Bankruptcy Consumer Protection Insurance & Risk Management Immigration Law Environmental Protection Law Inheritance, Estates, and Trusts
- Business Management & Operations
- Economics, Finance, & Analytics
What is Design Thinking?
Design thinking is the cognitive process associated with new concept development. It looks at problems collaboratively to garner a deeper understanding. The objective of design thinking is to address difficult problems through:
- Framing Problems - Exploring the problem, recognizing the context, and reorganizing and restructuring the problem in pursuit of a method of addressing the problem or a solution.
- Focus on Solutions - Solution-focused cognitive strategies are distinct from problem-focused strategies (scientific). This allows an alternative approach to understanding the problem at hand.
- Abductive Reasoning - Inferring solutions to a problem from information, experience, and non-deductive methods of thinking. This generally includes elements of emotion or affect in the reasoning process, rather than just logic.
- Modeling - This concerns the translation of abstract concepts to fixed, concrete objects.
Back to: BUSINESS MANAGEMENT
Back to: RESEARCH, ANALYSIS, & DECISION SCIENCE
Note: Creative designers go back and forth between their understanding of the context and their focus on solutions to better understand the problem at hand. The effect is a deeper understanding of the problem and the generation of more ideas as solutions. There is a heavy focus on observation and inquiry. Design thinking concerns such processes as:
- Context analysis
- Problem finding
- Creative thinking
- Testing and Evaluating
What are the Phases of Design Thinking in Innovation?
Researchers Plattner, Meinel, and Leider developed a 5-phase model for the design innovation process:
- Redefining the problem
- Needfinding and Benchmarking
Interestingly, these steps make up a system for design thinking, rather than a step-by-step approach.