Individual Values - Explained
What are Individual Valus?
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Table of ContentsWhat are Individual Values?Types of ValuesRokeach Value SurveyWhat are Terminal Values?What are Instrumental Values?What is Schwartz Theory of Basic Values?What is the Allport-Vernon-Lindzey Study of Values?What is Hartman's Systemic Values (Science of Value) or Hartman Value Profile?
What are Individual Values?
Values refer to what is important to an individual. Values are stable feelings of importance that arise pursuant to ones influences, such as life experiences, interactions, and relationships. They are shaped early in life and become increasingly stable or permanent throughout life.
Values are the guiding forces behind decision-making, perception, and behavior. Managers seek to understand their employees values.
This understanding allows the manager to structure the work responsibilities and goals to meet the individual employees values.
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Types of Values
There are several typologies of values.
Rokeach Value Survey
The Rokeach Value Survey lists 18 terminal and 18 instrumental values.
What are Terminal Values?
Terminal values refer generally to statuses that individuals hope to achieve throughout or at the end of life.
- True Friendship
- Mature Love
- Inner Harmony
- Social Recognition
- Family Security
- National Security
- A Sense of Accomplishment
- A World of Beauty
- A World at Peace
- A Comfortable Life
- An Exciting Life
What are Instrumental Values?
Instrumental values deal with what is acceptable conduct and beliefs.
To assess an individuals values, s/he is asked to rank these values in order of importance. This allows for a hierarchical distribution of an individuals value priority.
What is Schwartz Theory of Basic Values?
Shalom H. Schwartz identified 10 basic values:
- Openness to change
- Self-Direction - Independent thought and action choosing, creating, exploring.
- Stimulation - Excitement, novelty and challenge in life
- Hedonism - Pleasure or sensuous gratification for oneself.
- Achievement - Personal success through demonstrating competence according to social standards.
- Power - Social status and prestige, control or dominance over people and resources.
- Security - Safety, harmony, and stability of society, of relationships, and of self.
- Conformity - Restraint of actions, inclinations, and impulses likely to upset or harm others and violate social expectations or norms.
- Tradition - Respect, commitment, and acceptance of the customs and ideas that one's culture or religion provides.
- Benevolence - Preserving and enhancing the welfare of those with whom one is in frequent personal contact (the in-group).
- Universalism - Understanding, appreciation, tolerance, and protection for the welfare of all people and for nature.
- Spirituality was considered as an additional eleventh value, however, it was found that it did not exist in all cultures.
What is the Allport-Vernon-Lindzey Study of Values?
Allport and his colleagues, Vernon and Lindzey, created the Allport-Vernon-Lindzey Study of Values. The values scale outlined six major value types:
- theoretical (discovery of truth),
- economic (what is most useful),
- aesthetic (form, beauty, and harmony),
- social (seeking love of people),
- political (power), and
- religious (unity).
What is Hartman's Systemic Values (Science of Value) or Hartman Value Profile?
Robert S. Hartman, identified systemic values that expanded upon the concept of intrinsic and extrinsic values. He focused on boy what people value and how people value (cognitive scripts).
Harman combined intrinsic, extrinsic, and systematic concepts into the Harman Value Profile, which contains 18 paired value-combination items, where nine of these items are positive and nine are negative.
The individual values can be combined positively or negatively with one another in 18 logically possible ways.