Advantages and Disadvantages of Personal Selling - Explained
What are the Pluses and Minuses of Personal Selling?
Written by J. Mance Gordon
Updated at April 17th, 2024
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What are the Benefits of Personal Selling?
The primary benefits of personal selling include:
- Flexibility
- Required by some Products
- Allows for Relationship Building
- Provides Real-Time Market Information
- It is Most Effective
What are the Negative Aspects of Personal Selling?
The negative aspects of personal selling include:
- Limited Reach
- Time Consuming
- Expensive