Contact Us

If you still have questions or prefer to get help directly from an agent, please submit a request.
We’ll get back to you as soon as possible.

Please fill out the contact form below and we will reply as soon as possible.

  • Courses
  • Home
  • Marketing, Advertising, Sales & PR
  • Principles of Marketing

Disjunctive Model (Marketing) - Explained

What is the Disjunctive Model of Marketing Research?

Written by Jason Gordon

Updated at January 5th, 2022

Contact Us

If you still have questions or prefer to get help directly from an agent, please submit a request.
We’ll get back to you as soon as possible.

Please fill out the contact form below and we will reply as soon as possible.

  • Marketing, Advertising, Sales & PR
    Principles of Marketing Sales Advertising Public Relations SEO, Social Media, Direct Marketing
  • Accounting, Taxation, and Reporting
    Managerial & Financial Accounting & Reporting Business Taxation
  • Professionalism & Career Development
  • Law, Transactions, & Risk Management
    Government, Legal System, Administrative Law, & Constitutional Law Legal Disputes - Civil & Criminal Law Agency Law HR, Employment, Labor, & Discrimination Business Entities, Corporate Governance & Ownership Business Transactions, Antitrust, & Securities Law Real Estate, Personal, & Intellectual Property Commercial Law: Contract, Payments, Security Interests, & Bankruptcy Consumer Protection Insurance & Risk Management Immigration Law Environmental Protection Law Inheritance, Estates, and Trusts
  • Business Management & Operations
    Operations, Project, & Supply Chain Management Strategy, Entrepreneurship, & Innovation Business Ethics & Social Responsibility Global Business, International Law & Relations Business Communications & Negotiation Management, Leadership, & Organizational Behavior
  • Economics, Finance, & Analytics
    Economic Analysis & Monetary Policy Research, Quantitative Analysis, & Decision Science Investments, Trading, and Financial Markets Banking, Lending, and Credit Industry Business Finance, Personal Finance, and Valuation Principles
  • Courses
+ More

Table of Contents

What is the Disjunctive Model?Academic Research on Disjunctive Model

What is the Disjunctive Model?

It is a model used in the study of consumer decision-making processes to assess products of different brands. This model asserts that consumers expect a minimum level of satisfaction on certain attributes of a product. Generally, these are the attributes and features which are most important to them. While making a purchase they may rule out all other non-important features of the product and focus on the main attributes. A high degree of satisfaction in those secondary, less-important features does not compensate for a lower satisfaction level on the important features. While manufacturing a product, the producers need to make sure not to compromise with those main features. Although, those features may vary from one customer to another. For example, a car buyer may think the mileage and the price is most important for him while buying a car. He may then rule out all the cars which do not meet the criteria set by him for these two features even when the cars offer other better features. It is an important model for formulating marketing strategies by assessing the customer expectations.


Back to: MARKETING, SALES, ADVERTISING, & PR

Academic Research on Disjunctive Model


disjunctive model

Was this article helpful?

Yes
No

Related Articles

  • Penetration Pricing - Explained
  • Guerrilla Marketing - Explained
  • Kano Analysis - Explained
  • Pricing a Product - Explained



©2011-2021. The Business Professor, LLC.
  • Privacy

  • Questions

Definition by Author

0
0
Expand