How can we Measure the Impact of Social Media?
If you still have questions or prefer to get help directly from an agent, please submit a request.
We’ll get back to you as soon as possible.
- Marketing, Advertising, Sales & PR
- Accounting, Taxation, and Reporting
- Professionalism & Career Development
Law, Transactions, & Risk Management
Government, Legal System, Administrative Law, & Constitutional Law Legal Disputes - Civil & Criminal Law Agency Law HR, Employment, Labor, & Discrimination Business Entities, Corporate Governance & Ownership Business Transactions, Antitrust, & Securities Law Real Estate, Personal, & Intellectual Property Commercial Law: Contract, Payments, Security Interests, & Bankruptcy Consumer Protection Insurance & Risk Management Immigration Law Environmental Protection Law Inheritance, Estates, and Trusts
- Business Management & Operations
- Economics, Finance, & Analytics
Table of ContentsHow to Measure the Impact of Social Media?
How to Measure the Impact of Social Media?
One method of tracking the impact of social media is by monitoring platform metrics. So, facebook, instagram, any platform that you're going to use, has some built-in metrics to help you understand how many people you're reaching, how many people are following you, etc.
You may also use third-party resources that measure social media performance. There are a plethora of these services (and more spring up every day). These service provide all sorts of metrics concerning how the information you put onto social media is doing. Another benefit is that these services allow us to combine so many metrics into one location. We can see, for example, what is happening across different platforms
Another way of measuring the impact of social media is looking at sales versus our activity on social media.
Lastly, one thing we can do to measure impact on social media is social listening. This is just a way of paying attention to what's being said on social media about us or about competition.