Law of 29 (Marketing) - Explained
What is the Law of 29?
Written by Jason Gordon
Updated at January 5th, 2022
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What is the Law of 29?
This law is based on the assumption that a marketer or a company must send promotional messages to a client 29 times if they want the customer to purchase their product.
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How does the Law of 29 Work?
The law of 29 is often used by marketers to describe the level of consistency that must be maintained by a company if they want prospective customers to purchase their goods and services. The Law of 29 has no legal, scientific or verifiable backing. It is an unwritten law that emanated from the belief and experiences of marketers. Many such people hold the opinion that for a business to win a customer, promotional messages must be sent consistently to the extent that the prospective customer feels or sees the product or service from the message.
The law of 29 is widely believed by drip marketers who use the direct approach to advertising products and services to customers by sending them promotional messages over a period of time. The messages sent to prospective customers are unsolicited and often automated. These promotional messages take various forms, such as text messages, direct mail, email, or through the social media.