Madison Avenue - Explained
What is Madison Avenue?
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Madison Avenue - Definition Networking offmadison avenue, Arzaghi, M., & Henderson, J. V. (2008). Networking off madison avenue.The Review of Economic Studies,75(4), 1011-1038. This paper studies the advertising agency industry in Manhattan to infer networking benefits among agencies in close spatial proximity. The paper uses economic census data that supports distinguishing locations at a fine level of geographic detail, so as to infer the strong effect on productivity of having more near advertising agency neighbours. The paper suggests that high density of similar commercial establishments is important in enhancing local productivity for those industries found in large cities, where information sharing plays a critical role. Madison Avenuemeets Wall Street: Mutual fund families, competition and advertising, Gallaher, S., Kaniel, R., & Starks, L. T. (2006). Madison Avenue meets Wall Street: Mutual fund families, competition and advertising. This paper examines the effects of mutual fund families' strategic decisions, particularly the advertising decision, on investor flows into the families.The paper aims to show that at the individual fund level, investor flows have an increasing and convex relation to a family's past performance for high performing families. Madison Avenue, Meet the Bar, Wilson, J. (1975). Madison Avenue, Meet the Bar.ABAJ,61, 586. AbandoningMadison Avenue: the relocation of advertising services in New York City, Leslie, D. (1997). Abandoning Madison Avenue: the relocation of advertising services in New York City.Urban Geography,18(7), 568-590. This paper contributes to the literature on global cities by exploring the locational dynamics of advertising agencies in New York City. Medicine GoesMadison Avenue: An Evaluation of the Effect of Direct-to-Consumer Pharmaceutial Advertising on the Learned Intermediary Doctrine, Allen, M. C. (1997). Medicine Goes Madison Avenue: An Evaluation of the Effect of Direct-to-Consumer Pharmaceutial Advertising on the Learned Intermediary Doctrine.Campbell L. Rev.,20, 113. This comment attempts to examine and evaluate the learned intermediary doctrine in light of the recent explosion in direct-to-consumer advertising of pharmaceutical products, focusing on an analysis of product liability principles, including comments from the proposed Restatement (Third) of Torts, as they apply to this subject. This comment will examine the potential ramification of FDA consumer advertising requirements, especially as they relate to potential additional exceptions to the learned intermediary doctrine. China's great leap towardMadison Avenue, Anderson, M. H. (1981). China's great leap toward Madison Avenue.Journal of Communication,31(1), 10-22. This paper examines the expanding use of advertising in China. It discusses the impact of transnational corporations in communication and other areas on the development of China, and the implications that the introduction of advertising has for China's role as one of the models for developing countries. Madison avenueimperialism, Schiller, H. I. (1971). Madison avenue imperialism.Society,8(5), 52-52. Google wants to dominateMadison Avenue, too, Hansell, S. (2005). Google wants to dominate Madison Avenue, too.The New York Times,30. We Turned toMadison Avenuefor Tips on Selling Our $64 Million Bond Issue., Conyers, J. G., & Francl, T. (1989). We Turned to Madison Avenue for Tips on Selling Our $64 Million Bond Issue.American School Board Journal,176(10), 27-28. Political campaigns andMadison Avenue: a wavering partnership, Hill, D. B. (1984). Political campaigns and Madison Avenue: a wavering partnership.Journal of Advertising,13(3), 21-58. This paper explores the rejection by respected advertising agencies to accept politicalm campaigns as clients. It also analyses the shift of these political campaigns to using political consultants to direct media campaigns. This paper analyzes the history of these tr and reports the results of a nationwide survey of 99 advertising agencies. It further discusses the potential implications of replacing advertising agencies with political consultants. What wouldMadison Avenuedo? Marketing to teens., Goodstein, A. (2008). What would Madison Avenue do? Marketing to teens.School Library Journal,54(5), 40-43.