Tie-In Marketing - Explained
What is Tie-In Marketing?
Written by J. Mance Gordon
Updated at April 17th, 2024
- Marketing, Advertising, Sales & PR
- Accounting, Taxation, and Reporting
- Professionalism & Career Development
-
Law, Transactions, & Risk Management
Government, Legal System, Administrative Law, & Constitutional Law Legal Disputes - Civil & Criminal Law Agency Law HR, Employment, Labor, & Discrimination Business Entities, Corporate Governance & Ownership Business Transactions, Antitrust, & Securities Law Real Estate, Personal, & Intellectual Property Commercial Law: Contract, Payments, Security Interests, & Bankruptcy Consumer Protection Insurance & Risk Management Immigration Law Environmental Protection Law Inheritance, Estates, and Trusts
- Business Management & Operations
- Economics, Finance, & Analytics
- Courses
What is Tie-in Marketing?
Tie-in Marketing is an Advertising technique where a company seeks to associate or “tie-in” the company and its products or services with whatever is top-of-mind or "hot" in the collective consciousness of the potential consumer at that moment.
Why Does Tie-In Marketing Work?
Tie-in marketing can create instant differentiation, attracts media attention, creates awareness, generates referrals and word-of-mouth, and builds community and market relationships and lets your firm or product join the conversation your potential customers are already having.
Examples of Tie-In Marketing?
Examples of this tie-in marketing include:
- Companies/Products and Sports
- Companies/Products and Celebrities
- Companies/Products and Global Causes
- Companies/Products and Seasons or holidays
- Companies/Products and Cultural Trends