Salesman or Salesperson - Explained
What do Salespeople Do?
Written by Jason Gordon
Updated at September 2nd, 2021
- Marketing, Advertising, Sales & PR
- Accounting, Taxation, and Reporting
- Professionalism & Career Development
-
Law, Transactions, & Risk Management
Government, Legal System, Administrative Law, & Constitutional Law Legal Disputes - Civil & Criminal Law Agency Law HR, Employment, Labor, & Discrimination Business Entities, Corporate Governance & Ownership Business Transactions, Antitrust, & Securities Law Real Estate, Personal, & Intellectual Property Commercial Law: Contract, Payments, Security Interests, & Bankruptcy Consumer Protection Insurance & Risk Management Immigration Law Environmental Protection Law Inheritance, Estates, and Trusts
- Business Management & Operations
- Economics, Finance, & Analytics
- Courses
What does a Salesperson Do?
Salespeople generally undertake the following marketing tasks:
- Lead Generation - This means identifying potential clients.
- Qualify Leads - This means identifying potential clients that are actually capable and interested in purchasing a product.
- Take Orders - This is the first step in the consummating the sales transaction.
- Cross-Sell & Up-Sell - This includes attempting to sell secondary products along with a primary product. It also entails trying to sell a more expensive product or more expensive features.
- Maintain Relationships - This requires open and honest communication between the buyer and seller.
- Follow Up - This is a form of quality assurance. It makes certain that customers are happy with the product. It also provides feedback for further product development and positioning.