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Salesman or Salesperson - Explained

What do Salespeople Do?

Written by Jason Gordon

Updated at September 2nd, 2021

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Table of Contents

What do Salespeople Do?

What does a Salesperson Do?

Salespeople generally undertake the following marketing tasks:

  • Lead Generation - This means identifying potential clients. 
  • Qualify Leads - This means identifying potential clients that are actually capable and interested in purchasing a product. 
  • Take Orders - This is the first step in the consummating the sales transaction.  
  • Cross-Sell & Up-Sell - This includes attempting to sell secondary products along with a primary product. It also entails trying to sell a more expensive product or more expensive features. 
  • Maintain Relationships - This requires open and honest communication between the buyer and seller. 
  • Follow Up - This is a form of quality assurance. It makes certain that customers are happy with the product. It also provides feedback for further product development and positioning. 



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