Pop-Up Retail - Explained
What is a Pop-Up Retail Outlet?
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Table of ContentsWhat is Pop-Up Retail?How does Pop-Up Retail Work? History of Pop-Up RetailAcademic Research on Pop-Up Retail
What is Pop-Up Retail?
Pop-up retail is a short-term retail store opened by retailers to benefit from seasonal demands and trends. Certain products and services are seasonal, this means they get higher demands in particular season, for instance, an Eskimos or a sweater will get a higher demand during winter. Companies that sell home heaters and offer installation and repair services are also likely to get more patronage during winter. Pop-up retail is otherwise called flash retail or a pop-up store. This type of retail store if often opened by online merchants who want to leverage trendy products that fade-off in no time.
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How does Pop-Up Retail Work?
Pop-up retails are retail stores opened for a short while. Like the popular saying, these stores open today and close tomorrow. Usually, pop-up stores only lats for a few days or weeks at the maximum, after which the merchant would close down the business. Pop-up stores are prevalent in the clothing or apparel industries and sometimes for businesses that sell fanciful items. The most popular stores of pop-up stores are Halloween costume stores and Christmas items stores. Online merchants that seek to attract more customers and create good impressions open pop-up stores to make sales of seasonal products and trendy items. Pop-up retailers often benefit from cheap rental spaces to offer their products to the public.
History of Pop-Up Retail
Pop-up retail or stores are temporary stores that sell seasonal products and faddish trends. Items that are popularly purchased during are particular season are sold by pop-up stores. Pop-up retail merged in 1298 in the Vienna December market and European Christmas Market where retailers and online merchants opened temporary retail stores for the sale of fireworks, Halloween costumes, Christmas trees, and costumes and other seasonal products. After its emergence in 1298, pop-up retail has been seen over the years, in different locations and even in the modern markets. In the late 1990s, popular brands and businesses began to leverage pop-up retail to sell seasonal products and increase their profit margin. In the 20th and 21st century, more efforts have been put in pop-up retail by big brands, medium retailers and online merchants that want to take advantage of seasonal products and faddish trends in increasing their profit margin. One thing is common for all pop-up retails, they are short-lived, these stores only open for a few days or weeks before they close down. Also, there are some businesses that specialize in pop-up retail, they open temporary stores to sell products that are in trend. These businesses also target festive periods and seasons to sell certain products.
Academic Research on Pop-Up Retail