Landing Page - Explained
What is a Landing Page?
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Table of ContentsWhat is a Landing Page?What is the History of the Landing Page?Academic Research on the Landing Page
What is a Landing Page?
A web page that is used in PPC (Pay Per Click) campaigns or such other types of online advertising is known as the Landing Page. But as per the view of experts in the field of digital marketing, it is a page of a website which is technically not shown to the users. It is hidden from the menu and navigation bars of a website. The potential users have to type the link directly in the web browser to access the landing page. Or they can click on the ad given in the form of an online link. The main purpose of this page is the leads generation.
Back to: MARKETING, SALES, ADVERTISING, & PR
What is the History of the Landing Page?
The Information Technology (IT) department of Microsoft introduced this concept of a landing page in 2003 because of decreasing sales of MS Office online. Many new businesses adopted this advertisement and the activities of lead generation in 2009. So, they began to simplify the process. Later, the concept of a landscape of this page was developed. It has now revolutionized the world of e-commerce and cloud computing.Every type of business that has an online presence, needs a landing page so that you may be able to offer goods and services online. You can opt out Google Adsense or affiliate marketing program easily. A notable thing is that the landing page of a website is not so much different from its other web pages. Mostly, the businesses have the home page as a landing page to redirect the users as they click on an ad or click on a result while searching. Data which is used for SEO marketing campaigns, social media marketing, and email marketing in order to make ads more impressive, is received from a landing page. There are landing pages that directly link to the shopping cart of an e-commerce site. This is to facilitate the visitor with the online shopping experience. On the other hand, some landing pages request the user to fill a form online. Data which he provides in that form is saved. From this form, the website owners get the email account of that person and use it in email campaigns. If the user develops interest, he converts into a customer from a visitor.A number of companies are there to help you in difficult part with least efforts. For example, Wix and Webnode are great options used by potential users conveniently. Moreover, you do not have to learn coding, HTML or java to construct a landing page that is responsive according to the requirements of todays online businesses.