Organic Search - Explained
What is Organic Search?
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Table of ContentsWhat are Organic Search Results?How are Organic Search Results Used?Academic Research on Organic Search Results
What are Organic Search Results?
There are different ways to search items using a search engine. Organic search is a foremost search method where multiple items can searched when they are converted into a chain or searched as a sequence. Organic search results are also referred to as unpaid results unlike the pay-per-click search which brings advertisement as part of the result. These results are in the form of paginated lists which means you get search results as a subset of a list. Also, organic search results filter advertisement and all irrelevant posts, it only caters for information related to the search.
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How are Organic Search Results Used?
Most search engines often have advertisement pop up on their result pages, these ads are always similar to original results and many surfers find it difficult to distinguish between the two. These advertisements are paid for, so they appear on the top parts of result pages. In a recent study carried out by Pew Research Center show that only few users are aware that most of the top-ranked results on search engine results pages (SERPs) are advertisements, this is because there is little or no difference between non-ad search results and ads. The need to distinguish ads from non-ads brought the invention of organic search. Users can also prevent ads in search results through the use of browser add-ons and plugins. However, a June 2013 study by Chitika show that many users dont go pass the first page of organic search results.