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Commercialization - Explained

What is Commercialization?

Written by Jason Gordon

Updated at March 9th, 2022

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Table of Contents

What is Commercialization?

What is Commercialization?

Commercialization is a process that involves introducing new products or new production methods in the market. Commercialization generally involves product/service development, sales, marketing, distribution, customer support, and other key functionalities. 

Commercialization often comprises of the following components:

  • The idea generation phase also referred to as the funnel.
  • The business development phase which involves knowing the ultimate goals and how to achieve each milestone.
  • Stakeholder involvement and this may include the customers.
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