Click and Mortar (Business Model) - Explained
What is a Click and Mortar Business Model?
Written by J. Mance Gordon
Updated at April 21st, 2024
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What is Click and Mortar Model?
Click and mortar, otherwise called click and bricks, is a business model that combines both online and offline channels for business operations. This model takes advantage of the trend toward online shopping.
This model is advantageous for businesses that have a need for a physical business location to sell to customers but can take advantage of online orders. Most clothing retailers employ and click and mortar model.
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