Raising Prices Affects Revenue
How do rises in prices affect Revenue?
Written by Jason Gordon
Updated at March 26th, 2023
- Marketing, Advertising, Sales & PR
- Accounting, Taxation, and Reporting
- Professionalism & Career Development
-
Law, Transactions, & Risk Management
Government, Legal System, Administrative Law, & Constitutional Law Legal Disputes - Civil & Criminal Law Agency Law HR, Employment, Labor, & Discrimination Business Entities, Corporate Governance & Ownership Business Transactions, Antitrust, & Securities Law Real Estate, Personal, & Intellectual Property Commercial Law: Contract, Payments, Security Interests, & Bankruptcy Consumer Protection Insurance & Risk Management Immigration Law Environmental Protection Law Inheritance, Estates, and Trusts
- Business Management & Operations
- Economics, Finance, & Analytics
- Courses
How Does Raising Prices Affect Revenue?
Revenue regards the total value received from selling a good or service. Total revenue is price times the quantity of goods sold.
If demand for the good or service is elastic at a given price level the percentage drop in price will result in an even larger percentage increase in the quantity sold—thus raising total revenue.
However, if demand for the good or service is inelastic at that original quantity level, a certain percentage increase in price will result in a smaller percentage decrease in the quantity sold—and total revenue will rise.
If demand for the service or good has a unitary elasticity at that quantity, then an equal percentage change in quantity will offset a moderate percentage change in the price.
Related Topics
- Elasticity
- Perfect, Zero, Infinite, and Constant Elasticity
- Elasticity of Demand
- Elasticity of Supply
- Price Elasticity of Supply and Demand
- Tax Incidence
- Cross Elasticity of Demand
- Cross-Price Elasticity of Demand
- Raising Prices Affect Revenue
- Price Sensitivity
- What is Elasticity and Tax Incidence?
- Short Run
- Elasticity of Savings
- Income Elasticity of Demand