Value Disciplines - Explained
What are Value Disciplines?
Written by J. Mance Gordon
Updated at April 21st, 2024
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What are Value Disciplines?
The Value Disciplines model, proposed by Michael Treacy and Fred Wiersema in "The Discipline of Market Leaders", describes three generic value disciplines. To optimize success, a company must choose one of these value disciplines and act upon it.
What are the Four Rules for Value Disciplines?
Per the creators, there are four new rules that competing companies must obey.
- Create product leadership by excelling in one specific dimension of value.
- Maintain threshold standards on the company’s other dimensions of value.
- Develop customer intimacy by improving that specific customer value dimension year after year.
- Establish operational excellence with a well-tuned operating model for delivering value.
Book: Michael Treacy & Fred Wiersema - The Discipline of Market Leaders
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