Decision Support System - Explained
What is a Decision Support System?
Written by J. Mance Gordon
Updated at April 17th, 2024
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What is a Decision Support System?
Decision support systems are designed to help individuals analyze large amounts of data to make informed decisions. The systems are just computer systems designed to store and analyze data relevant to organizational decision making. In other words, when we need to make a decision, we can go to our decision support system and look at what does the data tell us regarding this decision or this choice that we have to make.
Decision support systems can create sophisticated models or representations of what is going on in the data. For example, Interpreting the data may help a marketer know what consumers are doing or what happens with our prices or if we change the price what's going to happen to our sales.
Another aspect or another use for decision support systems are what is called a marketing dashboard. This is just the console if you want to think of it that way or a platform where we as marketers can can go onto the computer and get a quick snapshot of what's going on.
The marketing dashboard can report metrics or or include other sorts of trends that we might need to follow.
Combined these sophisticated models (these marketing models) with the marketing dashboards to create what we call the decision support system.
Related Topics
- Marketing Research Overview
- Quantitative and Qualitative Research
- Primary Research
- Secondary Research
- Determining the Right Marketing Strategy
- What is a Marketing Information System?
- What are Decision Support Systems?
- What are Marketing Models?
- What is a Marketing Dashboard?
- What Kinds of Data can we Use?
- Methods of Collecting Data
- What are Focus Groups?
- What is Group Think?
- What are Scanner Data?
- What is Web Tracking?
- What is Ethnography?
- What is Experimental` Research?
- What is Use of Statistics
- What Distorts the Results of Marketing Research?
- Challenges of International Market Research?
Related Topics
- Marketing Research Overview
- Quantitative and Qualitative Research
- Primary Research
- Secondary Research
- Determining the Right Marketing Strategy
- What is a Marketing Information System?
- What are Decision Support Systems?
- What are Marketing Models?
- What is a Marketing Dashboard?
- What Kinds of Data can we Use?
- Methods of Collecting Data
- What are Focus Groups?
- What is Group Think?
- What are Scanner Data?
- What is Web Tracking?
- What is Ethnography?
- What is Experimental` Research?
- What is Use of Statistics
- What Distorts the Results of Marketing Research?
- Challenges of International Market Research?