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How Businesses Identify Purchasing Options - Explained

How do Businesses Identify Purchase Options?

Written by Jason Gordon

Updated at September 28th, 2021

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Table of Contents

How do Businesses Identify Purchase Options? 

How do Businesses Identify Purchase Options? 

Business search for purchase options very similarly to individual consumers. Some of the methods for identifying options include: 

  • Internet - The internet holds a wealth of potential purchase options. It often connects business directly with distributors. This lowers the price of purchases based upon the sale of the purchases (bulk purchases). 
  • Salespeople - Businesses are often approached by sales agents from business who seek to supply products to other businesses. 
  • Purchasing Agents - The purchasing agents within one business may consult purchasing agents from other businesses regarding product suppliers. 
  • Competitive Bids - The business may put out a request for proposal or request for bid from the public. This is particularly common with governmental organizations. 

Related Topics

  • Business to Business (B2B) Definition
  • Business to Consumer (B2C) Definition
  • Business to Government (B2G) Definition
  • Business Customers are Different from Consumers
  • What Drives Purchase Decisions?
  • Types of Purchase Decisions
  • Who Makes Purchase Decisions?
  • Role of the Business Buying Center
  • Identifying Options for Purchase
  • Benefits/Detriments of B2B Relationships
  • What is Included in a Business Relationship?
  • What are Kickbacks a Bad Thing?


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