Product Quality (Marketing) - Explained
What is Product Quality?
If you still have questions or prefer to get help directly from an agent, please submit a request.
We’ll get back to you as soon as possible.
- Marketing, Advertising, Sales & PR
- Accounting, Taxation, and Reporting
- Professionalism & Career Development
Law, Transactions, & Risk Management
Government, Legal System, Administrative Law, & Constitutional Law Legal Disputes - Civil & Criminal Law Agency Law HR, Employment, Labor, & Discrimination Business Entities, Corporate Governance & Ownership Business Transactions, Antitrust, & Securities Law Real Estate, Personal, & Intellectual Property Commercial Law: Contract, Payments, Security Interests, & Bankruptcy Consumer Protection Insurance & Risk Management Immigration Law Environmental Protection Law Inheritance, Estates, and Trusts
- Business Management & Operations
- Economics, Finance, & Analytics
Table of ContentsWhat is Product Quality?
What is Product Quality?
As marketers we design products with the goal of meeting customer needs. A key attribute or characteristic of our products, whether they are goods or services or a combination thereof, is the quality of that product.
What does product quality really mean? Product quality is the extent to which a good service or combination thereof solves a problem or meets a need. For a product to have any real value, it has to have some kind of quality or, hopefully, a high level of quality. In other words it needs to actually solve a problem for the consumer or meet a need. By doing that our product can be a source of value.
Product quality one of the main ways that consumers judge our products. This is critical to success. We actually have to make sure we deliver some level of quality. In other words, we really have to make sure our product solves a problem or meets a need.
Just being different or being new doesn't make a product. It doesn't give a product quality, so we really have to focus on solving a problem or meeting a need for our product to deliver value and to have some high level of quality.
- What is a Product?
- What Types of Product are There?
- Durable Goods
- How are Goods Different from Services?
- What Components do Products Include?
- What is Product Quality?
- Perceived Value of a Product
- Why is Product Packaging Important?
- White Label Product
- What is Product Warranty?
- Innovation Adoption Curve
- Product Life Cycle