Push Notifications - Explained
What is a Push Notification?
If you still have questions or prefer to get help directly from an agent, please submit a request.
We’ll get back to you as soon as possible.
- Marketing, Advertising, Sales & PR
- Accounting, Taxation, and Reporting
- Professionalism & Career Development
Law, Transactions, & Risk Management
Government, Legal System, Administrative Law, & Constitutional Law Legal Disputes - Civil & Criminal Law Agency Law HR, Employment, Labor, & Discrimination Business Entities, Corporate Governance & Ownership Business Transactions, Antitrust, & Securities Law Real Estate, Personal, & Intellectual Property Commercial Law: Contract, Payments, Security Interests, & Bankruptcy Consumer Protection Insurance & Risk Management Immigration Law Environmental Protection Law Inheritance, Estates, and Trusts
- Business Management & Operations
- Economics, Finance, & Analytics
Table of ContentsWhat is a Push Notification?How are Push Notifications Used? Academic Research on Push Notifications
What is a Push Notification?
App publishers frequently use push notifications as marketing strategies to reach their target customers. A push notification abruptly appears on mobile devices, this push notifications are often in the form of messages. A standard push notification pops up as a single message on users devices. Users of mobile devices don't have to have an app installed on their mobile devices before they receive push notifications.
Back to: MARKETING, SALES, ADVERTISING, & PR
How are Push Notifications Used?
App marketers use push notifications to keep up their marketing games because through the notifications they create a connection with users of mobile devices. Push notifications are effective marketing techniques that marketers do not easily bypass. A good use of this strategy avail ap marketers the opportunity to reach their target customers. Nevertheless, using this tool too frequently can annoy users and make them either mute or block push notifications.
History of Push Notifications: The history of push goes as far back as 2003 when blackberry push emails started. In that age, blackberry became a vital gadget that every person wants to get because for you to be able to read your mails in a train, you need a blackberry. RIM was also recorded as the main Operating System (OS) to use push notifications for their email application. The history of push notifications can also be traced to 2009 when the Apple Push Notification (APN) which was the first push notification service was spurred by Apple. The history of push notifications can be further traced to Google Cloud to Device Messaging (C2DM) introduced in 2010, Google Cloud Messaging introduced in 2012, Android 4.2 ICS introduced with Rich Push in 2013 and the extension of push notification to the Apple Watch in 2014. Push notifications can be utilized by any app users without restrictions or biases. As an app marketer that needs to reach out to a large audience, you can utilize the web service push notification. Popular apps that use the web push notifications often include, news and social media applications, various service applications, E-commerce applications and shopping applications, travel applications, games applications, utility and content applications as well as music applications. These named application have a lot to offer and they need to reach a wide range of people through push notifications. There are three major channels that are important for sending push notifications. Without these channels, there will be no smooth passage for these notifications. The OSPNS is one of the channels, this referred to Operating System Push Notification Service which is present on every mobile operating system. Blackberry, iOS, fire OS, Windows, and Android all have their own OSPNS. Another channel for push notifications is the app publisher, this channel aids the distribution or transfer of push messages to the application store. Client channel is also an important medium for sending push notifications, this application is OS-specific which is put on a clients device to get push notifications. Working out push notifications is not a daunting task, especially for app managers. All you have to do it to set u a server in order to send push notifications from your application. Once the server has been set up, it allows you send notifications via your Operating System Push Notification Service (OSPNS), Google Cloud Messaging (GCM) or Apple's Push Notification Service (APNS) as the case may be. Push notifications can be pretty annoying, especially if you have a lot of them. Many people get stuck on how to disable push notifications on their devices, the following steps will help you successfully disable push notifications;
- Go to the settings of your app.
- Locate the notification button on your screen and tap it.
- Check through the list of apps displayed on your screen.
- Locate the disturbing app and turn off its notifications.
Once you follow these steps, you can disable push notifications on your device. You can also disable push notification sounds on the apps using the notification setting button.