Brand Identity - Explained
What is Brand Identity?
Written by J. Mance Gordon
Updated at April 17th, 2024
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What is Brand Identity?
Brand identity refers to the tangible components of a brand which help customers in recognizing and differentiating the brand from its competitors. These components include color, logo, and design of the brand. Most people confuse brand identity with brand image, but these are two different terms with different meanings. Brand identity works with a view to accomplish the branding objective, and create a specific perception of customers towards the brand. The way an organization selects its name, creates its logo, employs different colors, textures, shapes, and other tangible components in its goods, chooses the content of its advertisements, and offers training to employees to enhance customer engagement affects its brand identity.
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