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Brand Image - Explained

What is Brand Image?

Written by Jason Gordon

Updated at September 28th, 2021

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Table of Contents

What is Brand Image?

What is Brand Image?

Brand is how we distinguish our business from others. Often our brand is our most valuable asset as a company.

Brand image is an overall perception of the brand and the characteristics of its products. In other words, what do people think of when they think of us as a company or our products. A brand image can be positive or it can be negative. 

The brand image can come from our spokesperson. A spokesperson convey some image of our brand or our product. 

Lastly, if we do it right, we can create a brand image that people associate with actual personality traits. In other words, they begin to think of our brand like a person or with the characteristics of a person. This can make it easier for consumers to relate to us and help us build relationships.


Related Topics

  • What is Branding?
  • Brand Image
  • Brand Recognition
  • Brand Identity
  • Brand Awareness 
  • What is Brand Loyalty?
  • What is Brand Equity?
  • What are Private Brands? 
  • What is Brand Management
  • What are Brand Advocates?
  • What is a Brand Community?
  • Brand Potential Index Definition
  • Brand Extension
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