Brand (Marketing) - Explained
What is a Branding?
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Table of ContentsWhat is Branding? How do we protect our brand?What's the Real Purpose of Branding?
What is Branding?
Branding is the use of a name or term along with shapes, colors, or symbols to identify a product person or organization. Branding is a way to make our product stand out and to increase its value. A key thing to remember is the brand can represent the product or the company or the person.
How do we protect our brand?
Protecting our brand means keeping people from stealing our recognition. Generally, this is the realm of intellectual property law. Most notably, we use elements of trademark. In summary, trademark is a legal term or area that protects the different things that we come up with to differentiate our product
What's the Real Purpose of Branding?
A primary purpose of branding is product differentiation. Our brand can be the thing that makes us stand out among a bunch of other options. Tt can be the real difference in consumer decisions.
Further, it can simply help us identify the product that we're looking for as consumers. That is, it helps us when we go into the store, we're looking to buy the same thing or something we've had before. If not for branding it would be really hard for us to identify that product.
Taken together, we want consumers to see our product and know it as our product as soon as they do see it.