Challenges of International Marketing - Explained
What are the Challenges of International Marketing?
Written by J. Mance Gordon
Updated at April 17th, 2024
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What are the Challenges of International Marketing?
International marketing is increasingly necessary and common given the increased interconnectivity between countries. As such, marketers face similar challenges in foreign markets as they face in local markets as well as many unique challenges of each market in which you do business.
Examples of unique challenges in international marketing include:
- Culture
- Language
- Customs
- Values/Ethics
- Laws/Politics
- Infrastructure Development
Related Topics
- What is Market Segmentation?
- How Many Segments to Target?
- How Do We Segment Consumer Markets?
- Benefit Segmentation
- How Do We Segment Business Markets?
- Using Data for Market Segmentation
- Buying Power Index
- What is Customer Relationship Management?
- What is Behavioral Targeting?
- What is Positioning?
- What is a Positioning Statement?
- What is a Perceptual Map?
- Cultural Factors Affecting Marketing
- International Marketing is Challenging