Marketing and Environmental Impact - Explained
How do we measure environmental Impact?
Written by J. Mance Gordon
Updated at April 17th, 2024
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How does Environmental Impact Affect Marketing?
Environmental impact is simply the effect of activities on the natural environment. Because nearly every business activity has an impact (some positive - but mostly negative), it is important to assess or measure the impact of those activities.
The information from these assessments or measurement will inform the decision-making process and the future actions taken. This is true in marketing as well as other areas of business practice. Marketing is tasked with growing the business; thus, many of the efforts of marketers have a direct environmental impact.
How to Measure Environmental Impact?
There are many methods for assessing environmental impact and many metrics or data to observe. Some common measurements include:
- Carbon Footprint
- Water Use
- Solid Waste
Positive measurement for environmental impact might include:
- Reforestation
- Preservation and Education Programs
- Recycling
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