Marketing Objectives and Goals - Marketing Plan
What is the Objectives and Goals section of the Marketing Plan?
Written by J. Mance Gordon
Updated at April 17th, 2024
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What are Marketing Objectives and Goals?
Under the objectives and goals portion, you should be as specific as possible about your short-term and long-term goals. Here are some of the goals for which you should establish realistic, quantifiable metrics:
- Where do we want to go? (E.g., Markets, geography, etc.)
- Market share (E.g., increase market share by 1% over the next year.)
- Profits
- Sales (by territory or region)
- Market penetration
- Number of distributors
- Awareness level
- New product launching
- Pricing policy
- Sales promotion
- Advertising support
Related Topics
- What is a Marketing Plan?
- Outline for Marketing Plan
- The Mission and Product/Service Statement
- Situation Analysis
- Target Market
- Marketing Objectives and Goals
- Marketing Strategy
- 5 Ps Product
- 5 Ps Price
- 5 Ps Promotion
- 5 Ps Placement
- 5 Ps Packaging
- 5 Ps People
- 5 Ps Physical Environment
- 5 Ps Process
- Action Plan
- Budget
- Controls