Contact Us

If you still have questions or prefer to get help directly from an agent, please submit a request.
We’ll get back to you as soon as possible.

Please fill out the contact form below and we will reply as soon as possible.

  • Courses
  • Home
  • Business Management & Operations
  • Strategy, Entrepreneurship, & Innovation

Positioning School (Strategy) - Explained

What is the Positioning School of Strategy?

Written by Jason Gordon

Updated at April 7th, 2022

Contact Us

If you still have questions or prefer to get help directly from an agent, please submit a request.
We’ll get back to you as soon as possible.

Please fill out the contact form below and we will reply as soon as possible.

  • Marketing, Advertising, Sales & PR
    Principles of Marketing Sales Advertising Public Relations SEO, Social Media, Direct Marketing
  • Accounting, Taxation, and Reporting
    Managerial & Financial Accounting & Reporting Business Taxation
  • Professionalism & Career Development
  • Law, Transactions, & Risk Management
    Government, Legal System, Administrative Law, & Constitutional Law Legal Disputes - Civil & Criminal Law Agency Law HR, Employment, Labor, & Discrimination Business Entities, Corporate Governance & Ownership Business Transactions, Antitrust, & Securities Law Real Estate, Personal, & Intellectual Property Commercial Law: Contract, Payments, Security Interests, & Bankruptcy Consumer Protection Insurance & Risk Management Immigration Law Environmental Protection Law Inheritance, Estates, and Trusts
  • Business Management & Operations
    Operations, Project, & Supply Chain Management Strategy, Entrepreneurship, & Innovation Business Ethics & Social Responsibility Global Business, International Law & Relations Business Communications & Negotiation Management, Leadership, & Organizational Behavior
  • Economics, Finance, & Analytics
    Economic Analysis & Monetary Policy Research, Quantitative Analysis, & Decision Science Investments, Trading, and Financial Markets Banking, Lending, and Credit Industry Business Finance, Personal Finance, and Valuation Principles
  • Courses
+ More

Table of Contents

What is the The Positioning School of Strategy?What are the Premises of the Positioning School?

What is the The Positioning School of Strategy?

The Positioning School focuses on the content of strategies giving rise to the study of strategic management. The position view posits that a limited set of strategies can fit any given firm.

The leading scholar in the position field is Michel Porter, who proposed the concept of Competitive Advantage through the used of Generic Strategies. 

He posited that any firm there are a few positions giving rise to an advantage in the market place. The position in the market place is one of any Five Forces. 

Finally, Porter also proposed a Value Chain which categorized the operational aspects of a firm into primary and support activities. Arranging these activities can lead to competitive advantage through differentiation or cost structure. 

Back to: STRATEGY & PLANNING

What are the Premises of the Positioning School?

The premises of the position school include:

  • Strategies are generic, specifically common and identifiable positions in the Market Place.
  • The Market place is economic and competitive.
  • The strategy formation process is only a matter of selecting any of the generic positions of the firm in the market place, based on analytical calculation.
  • Although the analysis process is fundamental, the top manager has the control over the choices (results).
  • After the analysis and choice, the strategy is ready for implementation. In general, is the market structure that drives position strategies and therefore, it is the market that also drives the organization‘s structure

The strategy formation process separates thinking from doing, giving to the top management total control over the strategy formulation.

Related Topics

  • How Strategies Arise
  • Intended, Deliberate, Realized, and Emergent Strategies
  • Management and Strategic Planning
  • Mintzberg's Schools of Strategic Development
  • Design School
  • Planning School
  • Positioning School
  • Entrepreneurial School
  • Cognitive School
  • Learning School
  • Power School
  • Culture School
  • Environmental School
  • Configuration School
  • Mintzberg's 5Ps of Strategy
positioning school school of strategy stratigic school

Was this article helpful?

Yes
No

Related Articles

  • Manufacturing Production (Strategy) - Explained
  • Startup vs Lifestyle Business - Explained
  • Strategic Planning - Explained
  • GE - McKinsey Matrix - Explained



©2011-2021. The Business Professor, LLC.
  • Privacy

  • Questions

Definition by Author

0
0
Expand