Stakeholder Mapping - Explained
What is Stakeholder Mapping?
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Table of ContentsWhat is Stakeholder Mapping?What is an Actor Influence Diagram? What is the Power / Dynamism Matrix. What is the Power/Interest Matrix?What is the Power, Legitimacy and Urgency Model? Latent StakeholdersExpectant StakeholdersDefinitive Stakeholders
What is Stakeholder Mapping?
Stakeholder mapping is used during a stakeholder analysis to identify and categorize the various stakeholders by drawing further pictures of what the stakeholder groups are, which interests they represent, the amount of power they possess, whether they represent inhibiting or supporting factors for the organization to realize its objectives, or methods in which they should be dealt with.
What is an Actor Influence Diagram?
Actor Influence Diagrams. Actor Influence Diagrams help to picture the formal and, more importantly, informal relationships that exist: the networks. These relationships are captured as a directed graph of arrows linking one stakeholder to another. Formal and informal relationships are captured using different arrow types.
What is the Power / Dynamism Matrix.
This power/dynamism matrix is a stakeholder map classifying stakeholders in relation to the power that they hold and the dynamism of their stance.
The Power / Dynamism Map can be used to ascertain where political efforts should be focused during the development of new strategies.
What is the Power/Interest Matrix?
The Power / Interest Matrix is a stakeholder map classifying stakeholders in relation to the power that they hold and the extent to which they are likely to show interest in the strategies of the organization.
The Power / Interest Map can be used to indicate what type of relationship the organization should have with each of the groups.
What is the Power, Legitimacy and Urgency Model?
The Power, Legitimacy, and Urgency model, described by Mitchell, Agle and Wood (1997, 1999), maps stakeholder behavior into 7 types, depending on the combination of three characteristics:
- POWER of the stakeholder to influence the organization.
- LEGITIMACY of the relationship and actions of the stakeholder with the organization in terms of desirability, properness or appropriateness.
- URGENCY of the requirements being set for the organization by a stakeholder in terms of criticality and time-sensitivity for the stakeholder.
The stakeholders who show only one of the 3 characteristics (number 1, 2 and 3 in the picture) are defined as the Latent Stakeholders. They are sub-classified further as dormant, discretionary or demanding stakeholders.
The stakeholders who show two out of 3 of the characteristics (number 4, 5 and 6 in the picture) are defined as Expectant Stakeholders. They are sub-classified further as dominant, dangerous or dependent stakeholders.
The stakeholders showing all 3 characteristics are called Definitive Stakeholders.