Using Data for Market Segmentation - Explained
How to Use Date in Market Segmentation
Written by J. Mance Gordon
Updated at April 17th, 2024
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How is Data Used ins Market Segmentation?
Some important ways in which we use date for market segmentation include:
- Customer Relationship Management - A system for organizing, sorting, tracking, and maintaining communications with specific customers.
- Behaviorial Targeting - Tracking a customer's behavior (generally online) for the purposes of identifying needs and targeting promotion efforts.
- Statistical Techniques - Statistics are used for predicative analytics. Basically attempting to identify patents for customer preference and behavior.
Related Topics
- What is a Market?
- What is Target Marketing?
- What is Market Segmentation?
- How Many Segments to Target?
- How Do We Segment Consumer Markets?
- Benefit Segmentation
- How Do We Segment Business Markets?
- Using Data for Market Segmentation
- Buying Power Index
- What is Customer Relationship Management?
- What is Behavioral Targeting?
- What is Positioning?
- What is a Positioning Statement?
- What is a Perceptual Map?
- Cultural Factors Affecting Marketing
- International Marketing is Challenging