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Role of Marketing in an Organization - Explained

What roles does marketing play in a Business?

Written by Jason Gordon

Updated at December 19th, 2021

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Table of Contents

What is the Role of Marketing in an Organization? 

What is the Role of Marketing in an Organization? 

Marketing is used for has the following roles in an organization: 

  • Product Development - Well starting at the very beginning what products should we make and what features should it have?
  • Promotion - How do we make the product or organization known to those in the market. 
  • Product Pricing - What should be the amount of value exchanged for the product?
  • Sales - How do you carry out the transaction that changes ownership of the product?
  • Distribution - How do you get the product in the hands of the consumer or customer?
  • Creating Revenue - How does the product generate revenue for the business (e.g., sales, licensing, etc.)


Related Topics

  • What is Marketing?
  • Role of Marketing in the Organization
  • Role of Marketing in Society
  • Micro and Macro Marketing
  • Why Does Marketing Matter?
  • Purpose of Marketing
  • Tasks of Marketing
  • Marketing Affects the Economy
  • Marketing Changes over Time
  • What is the Marketing Concept?
  • Relationships Matter in Marketing
  • End User
  • What do Marketing Managers Do?
  • What is a Marketing Program?
  • Role of Ethics in Marketing
  • Social Responsibility and Marketing
  • Marketing and Sustainability
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