Role of Marketing in an Organization - Explained
What roles does marketing play in a Business?
Written by Jason Gordon
Updated at December 19th, 2021
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What is the Role of Marketing in an Organization?
Marketing is used for has the following roles in an organization:
- Product Development - Well starting at the very beginning what products should we make and what features should it have?
- Promotion - How do we make the product or organization known to those in the market.
- Product Pricing - What should be the amount of value exchanged for the product?
- Sales - How do you carry out the transaction that changes ownership of the product?
- Distribution - How do you get the product in the hands of the consumer or customer?
- Creating Revenue - How does the product generate revenue for the business (e.g., sales, licensing, etc.)
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