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Areas of Ethics in Marketing - Explained

In what areas does ethics Affect Marketing?

Written by Jason Gordon

Updated at September 28th, 2021

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Table of Contents

Where does Ethics Apply in Marketing?

Where does Ethics Apply in Marketing?

Ethics is important in various areas of marketing including:

  • Sales - Overcoming a history of unethical sales practices. 
  • Advertising - Advertise in ways that reflect reality and that that give a real or accurate portrayal of our product, our brand, and what we do.
  • Product Design - Make sure we design products in a way to achieve the purpose of the product in a safe manner.
  • Production Process - This includes minimizing environmental impact and fair labor standards.
  • Pricing - Depending on the nature of the product (eg. Medication), pricing may be an ethical consideration - as it affects access to the product. 


Related Topics

  • What are Ethics?
  • Why are Ethics Important to Marketing?
  • What is Micro-Marketing?
  • What is Macro-marketing?
  • In what ways do Ethics Interact with Marketing?
  • What are the risks of Unethical Marketing?
  • What are the Benefits of Ethical Marketing?
ethics

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