MicroMarketing - Explained
What is Micro-Marketing?
Written by J. Mance Gordon
Updated at April 17th, 2024
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What is Micro-Marketing?
Micro-marketing is the perspective of marketing as a business function. In other words, micromarketing is something that businesses and organizations do in order to succeed. That's maybe the more common way of thinking about marketing. Micro-marketing includes firm level activities or things businesses do.
The purpose of micro-marketing is creating exchange, which involves all different things you know providing information, bringing people together, making product available, and all the different things to create exchange.
The risks of micro marketing are fairly focused to the organization. They include product failure, bad promotion efforts, etc.
So, micro-marketing, with its focus on the business level, is not the way of thinking about marketing and society. It's all about what the organization does and the impact that it has.
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