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Risks of Unethical Marketing - Explained

What are the Risks of Unethical Marketing?

Written by Jason Gordon

Updated at September 28th, 2021

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Table of Contents

What are the Risks of Unethical Marketing?

What are the Risks of Unethical Marketing?

Marketing practice entails numerous form of risk for the company and society. The primary risks are as follows: 

  • Brand/Image - Unethical marketing affects our brand image in the eyes of consumers. 
  • Fines - The government levies fines from breaches of consumer protection laws and unfair trade practices. Also, private individuals can bring lawsuits based on unethical marketing practices. 
  • Jail Time - Unethical practices that hurt society or individuals are commonly the subject of criminal law. This is particularly true when the unethical behavior relates to fraud. 
  • Societal Harm - Marketing practices, such as product design, if done unethically, has the ability to harm the physical or mental well-being of the public. Also, public confidence is harmed when marketers employ unethical practices. 


Related Topics

  • What are Ethics?
  • Why are Ethics Important to Marketing?
  • What is Micro-Marketing?
  • What is Macro-marketing?
  • In what ways do Ethics Interact with Marketing?
  • What are the risks of Unethical Marketing?
  • What are the Benefits of Ethical Marketing?
unethical marketing marketing ethics

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