Entrepreneurship
Written by Jason Gordon
Updated at July 19th, 2021
- Marketing, Advertising, Sales & PR
- Accounting, Taxation, and Reporting
- Professionalism & Career Development
-
Law, Transactions, & Risk Management
Government, Legal System, Administrative Law, & Constitutional Law Legal Disputes - Civil & Criminal Law Agency Law HR, Employment, Labor, & Discrimination Business Entities, Corporate Governance & Ownership Business Transactions, Antitrust, & Securities Law Real Estate, Personal, & Intellectual Property Commercial Law: Contract, Payments, Security Interests, & Bankruptcy Consumer Protection Insurance & Risk Management Immigration Law Environmental Protection Law Inheritance, Estates, and Trusts
- Business Management & Operations
- Economics, Finance, & Analytics
- Courses
Overview: This course provides useful information about business careers, the role of business education, networking, applying for jobs, negotiating employment, and acting professionally in an organization.
***Master Checklist for a Startup Venture***
Entrepreneurship Concepts
Procedures - Setting Up a Business
***Map for Setting Up A Business Entity***
Licenses
Tax Licenses and Numbers
Business Name & Brand
- Naming Your Business
- Protect Your Business Name
- Trademarking a Business Name
- Website URLs and Social Medial Handles
- When to Incorporate a Business Entity
- Choosing an Entity to Form
- Procedures in Setting up a Business Entity
- Forming a Corporation (More Specific Info for Startups)
Business Permits, Professional and Occupational Licenses
Real Estate and Leasing
Zoning Regulations & Land Restrictions
Business Insurance
Fiscal Administrative Setup
- Establish a Business Bank Account
- Building Business Credit
- Payment and Credit Policies
Startup Tools
Ideation & Innovation
- Ideation and Innovation
- Entrepreneurs and Opportunity
- Corridor Principal
- Needs vs Wants
- Entrepreneurs and Inventors
- How Entrepreneurs Encounter Opportunities: Methods of Innovation
- Prior Experience in Opportunity Identification
- Techniques for Generating Ideas: Brainstorming Overview
- Types of Brainstorming
- Ideation Best Practices
- Affinity Diagram - Explained
- Ideation and Existing Ideas
- Translating the Idea into the Business Plan
- Testing a Concept for Value
- Feasibility Study - (Testing Concept for Value)
- Disclosing Your Business Idea
- Closing Points on Ideation
Market Analysis
Product or Service Development
Business Strategy
Operational Analysis
- Operational Analysis
- Operational Plan Overview
- Elements of Operational Plan
- Other Elements of Operational Plan
- Steps in Developing an Operational Plan
- Porters Value Chain
- Manufacturing Overview
- Shipping & Logistics Overview
- In-sourcing - Definition
Marketing Plan
- Outline for Marketing Plan
- The Mission and Product/Service Statement
- Situation Analysis
- Target Market
- Marketing Objectives and Goals
- Marketing Strategy
- 5 Ps Product
- 5 Ps Price
- 5 Ps Promotion
- 5 Ps Placement
- 5 Ps Packaging
- 5 Ps People
- 5 Ps Physical Environment
- 5 Ps Process
- Action Plan
- Budget
- Controls
- Traditional Marketing Tools
- Internet Search Marketing
- Social Media Marketing
Financial Considerations
Business Models
Creating a Business Plan
- Business Plan, Part 1 (Outline Overview)
- Business Plan, Part 2 (The Executive Summary)
- Business Plan, Part 3(General Description of Business)
- Business Plan, Part 4 (Market Analysis)
- Business Plan, Part 5 (Competitive Analysis)
- Business Plan, Part 6 (Marketing Plan)
- Business Plan, Part 7 (Operations)
- Business Plan, Part 8 (Management and Organization)
- Business Plan, Part 9 (Financial Projections)
- Business Plan, Part 10 (Appendices)
- Business Plan, (Final Modifications)
Forming a Team
Business Funding
Overview
- Funding with Company Revenue
- Personal Contributions of Founders
- Friends, Family, and Fools
- Business (Commercial) Loans
- Promissory Notes
- Co-Owners
- Funding from Equity Investments
- Preparing a Business for Equity Investment
- Crowdfunding
- Debt vs Equity (A Balance)
- Other Financial Methods
- Business Plan for Loans
- Business Plan for Equity
Equity Funding Process
- Series A Funding
- Standard Equity Financing Documents
- Board & Stockholder Approval
- Due Diligence
- Stock Purchase Agreement Structure
- Company Legal Opinion
- Rolling Closing Date
- Funding Transaction Costs
- Counsel & Expenses
Capital Structure
- What is Capitalization & How do you Calculate It?
- Authorized Shares
- Common and Preferred Shares
- Preferred Convertible Shares
- Preferred Liquidation Preference
- Participating Preferred Shares
- Participating Convertible Preferred
- Issued, Outstanding, and Fully Diluted
- Options Pools & Capitalization
- Overview of Equity Distribution to Founders
- Co-Founder Equity Split
- Issues in Contributing IP for Equity
- Founders Stock
- Class F Stock
- Class FF Stock
- Stock Vesting Schedule
- Vesting Schedule & Follow-On Financing
Term Sheet Provisions
- Term Sheet Provisions
- Dividend Rights
- Liquidation Preference
- Participation Rights & Caps
- Liquidation Preference & Follow-on Financing
- Redemption Rights
- Conversion Rights
- Anti-dilution Protection
- Full Ratchet Anti-dilution Protection
- Weighted-Average Anti-dilution Protection
- Broad-Based vs Narrow-Based Calculations
- Carveouts to Anti-Dilution Protections
- Preemptive Rights
- Voting Rights
- Protective Provisions
- Drag-Along Rights
- Registration Rights
- Board Observer Rights & Seats
- Management of Information Rights
- Special Employee Provisions
- Counsel & Expenses
Valuation Methods
Asset-Based (Cost-Based) Methods
- Overview of Asset-Based (Cost-Based) Methods
- Book Value (and Adjusted Book Value) Methods
- Replacement Value
- Liquidation Value
Market-Based Methods
- Overview of Market Approaches
- Types of Comparables
- Common Characteristic-Based Ratios & Multiples
- Issues with Market-Based Valuation Methods
Income-Based Methods
- Overview of Income-Based Valuation
- Earnings Capitalization Method
- Build-Up Method
- Discount Future Cash Flows
- Excess Earnings Method
- Economic Value Added Method
- Value of Dividends Method
Investor Valuation Methods
Investor Presentations
- Elevator Pitch Definition
- Business Presentation Components
- The Presentation Format
- Presentation Content
- Slide 1: The Company Logo
- Slide 2: The Business Team
- Slide 3: Problem or Need Statement
- Slide 4: Your Solution
- Slide 5: The Market
- Slide 6: Business Model
- Slide 7: Your Advantage
- Slide 8: Competition
- Slide 9: Marketing and Sales Plan
- Slide 10: Financial Forecasts
- Slide 11: Milestones and Funding
- Slide 12: Capital and Valuation
- Slide 13: Questions
- Presentation Style Guide