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Social Responsibility in Marketing - Explained

What is the Role of Social Responsibility in Marketing?

Written by Jason Gordon

Updated at September 28th, 2021

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Table of Contents

What is Social Responsibility in Marketing? 

What is Social Responsibility in Marketing? 

Social responsibility for an organization generally regards making decisions and carrying on operations in a manner that creates a positive impact or minimizes the negative impact upon society at large. 


Creating a positive societal impact or reducing a negative impact can be in any area that affects or is of interest to society. This may include areas with social, environmental, economic, and psychological impact. 

Marketing is a core function of business, and it can be carried out in a socially responsible manner. That is, is can be carried out in a manner that creates a positive impact or reduces the negative impact in any of the aforementioned areas. 

Examples of socially responsible marketing might include: 

  • Safe product design and development - A company may reduce health impacts through safe manufacturing methods. Further, the business may lessen the environmental impact through production methods that reduce waste and employ sustainable materials. 
  • Treating Customers and Clients Well - This creates a positive social impact among people. It promotes the positive mental health aspects associated with positive attitudes and happiness. 
  • Communicating a Positive Message - Marketers communicate the activities of the company to the outside world. Community awareness reinforces the importance of socially responsible activities by a company. 

In summary, there are numerous manners in which marketing practice can be done in socially responsible manner. While this type of activity may incur additional costs, it is generally understood to create

Related Topics

  • What is Marketing?
  • Role of Marketing in the Organization
  • Role of Marketing in Society
  • Micro and Macro Marketing
  • Why Does Marketing Matter?
  • Purpose of Marketing
  • Tasks of Marketing
  • Marketing Affects the Economy
  • Marketing Changes over Time
  • What is the Marketing Concept?
  • Relationships Matter in Marketing
  • End User
  • What do Marketing Managers Do?
  • What is a Marketing Program?
  • Role of Ethics in Marketing
  • Social Responsibility and Marketing
  • Marketing and Sustainability
marketing social responsibility

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